Social Media Marketing

We specialise in assisting our clients create and implement strategic marketing campaigns that utilise different types of social media to get their message out to their target audience.

Social Media Management

Social media has created an unprecedented opportunity for brands. Today, your business can engage directly with customers and the benefits of doing so include:

Choose the Right Social Media Platforms for Your Brand

Behind every successful digital marketing strategy is a marketing team with a very clear and detailed understanding of who their buyers are.

Not all social media platforms are created equally. They appeal to various ages and interests.

LinkedIn is a professional social media network. More people turn to it for insights on business, including thought leadership content. Developing a series of strong, in-depth articles about common challenges that your buyers experience could lead to more awareness and potentially more leads for your business.

The easiest way to determine whether your buyers are on a certain social media platform is to use information gathered from your personas and access each platform. Create an account and begin searching for users, hashtags, questions and content related to your industry.

As you search, collect your findings. Your goal is to build a case for whether you should invest time on the social media platform. If you find that there aren’t many users and there’s little content, move onto the next platform.

SEM

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the “organic search results”. Traffic that comes via SEO is often referred to as “organic search traffic” to differentiate it from traffic that comes through paid search. Paid search is often referred to as search engine marketing (SEM) or pay-per-click (PPC).

The benefits of SEM

Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. For a typical search query, the number one result will receive 40-60% of the total traffic for that query, with the number two and three results receiving significantly less traffic. Only 2-3% of searchers click beyond the first page of search results. Thus, even a small improvement in search engine rankings can result in a website receiving more traffic and potentially business.

SEM

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to paid search advertising. Search engine marketing is also alternately referred to as paid search or pay per click (PPC).

Why is SEM important?

With an increasing number of consumers researching and shopping for products online, search engine marketing has become a crucial online marketing strategy for increasing a company’s reach. In fact, the majority of new visitors to a website find it by performing a query on a search engine. In search engine marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for a company to spend its marketing dollars. As an added bonus, each visitor incrementally improves the website’s rankings in organic search results.

What Is Email Marketing ?

Email marketing is when you send a commercial email message to your ‘email subscribers’ — contacts who have signed up to your email list and given express permission to receive email communications from you. Email marketing is used to inform, drive sales, and build a community around your brand (e.g. with a newsletter). Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization.

The Benefits of Email Marketing

From order confirmations to newsletters, emails are an essential aspect of the growth and management of your business.

Content Marketing

Content marketing shares informative content that is relevant, interesting, and useful to your target audience. Content creates brand equity, meaning: your brand becomes more and more valuable over time as you continue to create valuable content. And the more you help your audience, the more your brand will gain a reputation as a leader in your field.

This creates a flywheel effect where you start to generate more and more momentum until suddenly you’re dominating your field. The core way content provides value to you as a business is through organic traffic. This is where people discover you on some kind of search platform, like Google, YouTube, or a podcast directory, and go visit your content.

Print - Video Ads

Brighten up your audience with the print and video advertising. It is the most impactful and smartest way of promoting your products to the mass at a very small period of time. Print ads include mailers, flyers, magazines and newspaper ads while video ads include promoting your products on social media and television. You can reach your target with the advanced targeting options which are published online. Vembroid experts are here to elevate your brand and reach new heights.

Customized Digital Marketing

Custom creative is designing of customized posters, banners and T-shirts by a professional designer. Our experts use different technology, different process and different software to create a design according to the customer’s requirement.